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The whole craft, in one place.
The problem this training solves
There are two types of candidates: people who need another job and the 90% who might want a better one. The goal is to give the second type a reason to be curious. That’s a writing problem – and writing problems have methods.
But it starts before the writing, with the brief – the top of the funnel. Get that right and the ad and the outreach have something worth saying. Get it wrong and the writing has nothing to work with.
The training is that method: a repeatable structure, the psychology underneath it and short exercises where you write your own ads and outreach, and learn why a line lands or dies.
Are you a skilled recruiter with a passion for finding the very best talent? If so, we would love to hear from you!
Words from the trenches
Some of the teams who’ve run it
recruiters trained
live courses run
one-to-one coaching sessions
The Dictionary · the language redefined
Keep reading
Links worth reading, the occasional ad worth pulling apart, and my own commentary on what I've seen on LinkedIn - the "Lip." You'll know within one issue whether it's for you.
"Two pages in and I'm hooked. A wonderful book — accessible, wise, witty and more profound than you might imagine. A modern-day (acerbic) Aesop's Fables for recruiters."
— Hung Lee, Recruiting Brainfood
You’ll learn how to write effective job ads.
Job ads that stand out because they’re more interesting to read and more likely to get responded to by the right people.
You’ll learn how to sell jobs more effectively in writing.
And that’s regardless of whether the channels used are job postings, emails, LinkedIn Inmails or social media.
A bespoke programme for corporate recruiters, HR professionals, and groups from recruitment agencies.
Includes the pre-recorded course, a writing assignment and customised live training as a group. Each workshop can cater for between 6 and 10 delegates.
Includes the pre-recorded course, a writing assignment, customised live training as a group (via Zoom) and the personalisation of a 121-coaching session (also via Zoom) with one of the training team.
I've followed Mitch for some time and his content always resonates with me. This course is going to be very useful in crafting future job ads, direct messaging, and in marketing myself as an expert in this area.
Everyone on our team has done this course, as will all future employees too.
As we're getting ready to scale our start-up, we need to have really great job ads and attract top talent. Although the course wasn't exactly designed for me, it was really eye opening and I've got some immediate ideas to rewrite my job ads. Highly recommended.
This course is essential if you work in candidate-driven sectors. Without great adverts, you can’t attract great candidates. This course will give you the tools and strategies to do that.
I liked the way the course referenced studies and data and used stories to make the concepts more real. The tests between modules were fun and the UX was flawless. If I left it and came back the next day, I could jump back in with no problem.
I learnt so much, from structuring the ad to learning what hooks work best, etc. If every recruiter went on this course, job searching would be a dream for everyone!
The content is spot on, and the bite-size delivery is straight-talking. Perfect for those with busy schedules or a short attention span. Thanks again!
Thought provoking, clever and refreshing. The idea you have torn up the traditional way of writing a job ad is great and very current to how I see organisations wanting to engage with their audience.
I feel like I am equipped now to go away and write an advert that will attract candidates for those hard-to-fill roles.
One of the things that frustrates me about my industry is its proclivity to conflate these two pieces of content. Posting job descriptions and expecting your target candidates to read them doesn’t work like it did back in the early days of the Internet and job boards. The novelty of being able to find job…
"Two pages in and I'm hooked. This is a wonderful book - accessible, wise, witty and more profound that you might imagine. A modern day (acerbic) Aesop's Fables for recruiters." - Hung Lee, Recruiting Brainfood
