Take the brief.
Write the marketing.
Earn the reply.
The whole craft, in one place.
The problem this training solves
Around 90% of your target candidates are employed.
There are two types of candidates: people who need another job and the 90% who might want a better one. The goal is to give the second type a reason to be curious. That’s a writing problem – and writing problems have methods.
But it starts before the writing, with the brief – the top of the funnel. Get that right and the ad and the outreach have something worth saying. Get it wrong and the writing has nothing to work with.
The training is that method: a repeatable structure, the psychology underneath it and short exercises where you write your own ads and outreach, and learn why a line lands or dies.
Are you a skilled recruiter with a passion for finding the very best talent? If so, we would love to hear from you!
Words from the trenches
Over 2,000 recruiters have done it. They tend to say the same things.
Some of the teams who’ve run it
You’ll never write an advert in the same way again! What a great and easily digestible course! Love the set up and being able to do it at my own pace.
Alice Heffernan
As we’re getting ready to scale our start-up, we need to have really great job ads and attract top talent. Although the course wasn’t exactly designed for me, it was really eye opening and I’ve got some immediate ideas to rewrite my job ads. Highly recommended.
Chris Kranz
Impactful, straight-talking, empowering. What more would we expect from Jackie and Mitch?
Daen Fox
2000+
recruiters trained
70+
live courses run
450+
one-to-one coaching sessions
The Dictionary · the language redefined
Keep reading
The Ad Lip
Links worth reading, the occasional ad worth pulling apart, and my own commentary on what I've seen on LinkedIn - the "Lip." You'll know within one issue whether it's for you.
The Book
"Two pages in and I'm hooked. A wonderful book — accessible, wise, witty and more profound than you might imagine. A modern-day (acerbic) Aesop's Fables for recruiters."
— Hung Lee, Recruiting Brainfood