The Training
Same method.
Five ways in.
Every course here teaches the same thing: how to write job adverts and outreach that employed people actually read. What changes is the depth — and how much of your own writing gets marked. Start with the free Taster, or go straight to the level that fits the way you work.
Choose your depth the five courses
Five courses. One method behind all of them.
The Taster
Taster Course
FREE
The whole argument in thirty minutes. See where job ads go wrong, and how the training is taught – before you spend anything.
30 minutes – nothing to pay
The Intelligence
The Job Brief
£150 ONE-OFF
Get it right at source. How to interrogate a hiring manager and surface the reasons worth writing about, before a word goes down.
Around 1–2 hours · Lifetime access
The Theory
The Course
£345 ONE-OFF
The whole method, at your own pace. Everything you need to produce ads and outreach candidates want to read. You do the work; nobody checks it.
About 3 hours · Lifetime access
The Practice
Personal Course
£420 ONE-OFF
The Course, plus one-to-one coaching. I mark a real ad you’ve written — what works, what doesn’t, what to change and why.
Around 5 hours · Lifetime access
Everything
Full Course
£535 ONE-OFF
Briefing, writing, feedback and outreach. From getting the brief right to the finished ads and messages. The whole craft, start to finish.
The complete path · Lifetime access
Still deciding which one is yours
A quick way to choose.
You’ve never spent money on recruitment training and want to see how it’s taught.
Your ads are fine, but the brief you start from is mostly guesswork.
You want the whole method and you’ll do the writing on your own.
You want me to read a real ad you’ve written and tell you why it lands or dies.
You want all of it — briefing, writing, feedback and outreach — with nothing skipped.