The Training | The Intelligence
Taking the Job Brief.
Get it right at source. How to interrogate a hiring manager and surface the reasons worth writing about — before a single word is written.
Price
£150
Time
1–1.5 hrs
Format
Standalone mini-course
Acess
Lifetime
What it is / The overview
A good advert needs raw material, and the raw material comes from the brief. This standalone mini-course shows you how to get the quality of information you need out of a hiring manager — the conversation that everything else depends on.
It stands on its own and supports the main Course; neither is a prerequisite for the other. It’ll also make you better at managing clients and assessing candidates.
Who it’s for
Recruiters who keep getting thin briefs and end up writing ads with nothing to say.
Anyone — new or senior — who wants a repeatable structure and the questions that actually uncover the good stuff.
What’s included
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The Copy Platform — my own job-briefing document, in Word, yours to customise. A free, high-value download.
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The nine question categories that structure a proper brief.
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The follow-up questions that uncover why someone would actually want the job.
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A completion certificate, and lifetime access to revisit.
Work through it and if you’re not satisfied, let me know within 30 days and we’ll sort it out.
What’s inside / The syllabus
Ten chapters. Twenty-three lessons. Around an hour.
01
Getting started
What’s in this course · How it works · Before you start
02
The foundations
Setting the scene · Candidate attraction · Candidate assessment
03
The meeting
The job brief meeting · The 9 question categories
04
About the job
Company insight · Job purpose · Responsibilities & goals · Reporting lines & budgets · Compensation & benefits
05
Who, what & why
The target candidate
06
The process
Interview process & timescales
07
Why people change jobs
Why the target might want the job (1 & 2) · Good follow-up questions
08
Summary
Quick reminders · Dealing with hiring managers
09
Next steps
What next? · The Copy Platform
10
Conclusion
How did you get on? · Downloads & further reading · Completion certificate
Animated video, text, downloads, activities and quizzes — around 60–90 minutes.
What people say / Proof
Hiring success starts or fails at the brief.
You’ll never write an advert in the same way again! What a great and easily digestible course! Love the set up and being able to do it at my own pace.
Alice Heffernan
Mitch and Jackie’s course helped us move our job adverts from boring job descriptions to engaging, focused copy. This has had a substantially positive impact on the candidates that apply (and don’t apply) for our roles.
Chris Downes
Since taking the copywriting course, my use of words such as ‘dynamic’, ‘innovative’ and ‘unparalleled’ has reduced 90%. On behalf of my target candidate audience, I would like to thank you.
Dan Wills
Questions / FAQs
All the information you need to fill a vacancy — sometimes called an intake meeting or job profiling. Without good information, you can’t properly attract or assess the right people.
No. Both stand alone, but a good brief makes writing ads, emails and InMails far easier.
Yes. Most just need to grasp that the candidates they want aren’t desperate for another job.H
Around an hour, longer if you follow all the links. You get lifetime access to revisit.
The other ways in / The rest