The Training | The Taster
The Taster.
The whole argument in thirty minutes. See where job ads go wrong, and how the training is taught — before you spend anything.
Price
Free
Time
~30 mins
Format
Pre-recorded
Access
14 days
No card required
What it is / The overview
A short, pre-recorded taster that does one job: it shows you the difference between a job advert and a job description, and why that difference is the whole game.
It’s also the cheapest way to find out whether the way I teach suits you — before you commit to one of the paid courses. If the taster doesn’t change how you look at a job post, the rest won’t either.
Who it’s for
Recruiters who suspect their job posts aren’t pulling their weight and want proof before they pay.
Anyone weighing up The Course who’d rather sample the teaching first.
What’s included
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The core argument: advert versus description, and why it matters.
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A first look at how to read a job from the candidate’s side.
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A feel for the teaching style before you pay for anything.
It’s free. The only thing it costs you is half an hour — and if it lands, the next step is The Course.
What’s inside / The syllabus
Four chapters. Fourteen short lessons.
01
Introduction
What’s in this Taster · How it works · Before you start
02
Putting job advertising into context
History of job advertising · Trends · Do candidates search online? · Where most job ads go wrong · Job ads & job descriptions · Identifying key facts · Which facts to include · Self-assessment
03
Putting yourself in the candidate’s shoes
See it from the reader’s point of view · Why people leave jobs — the Tegze study
04
Conclusion
Summary of key points · Where to go next
Text, video, downloads, activities and self-assessment. Around 30 minutes start to finish.
What people say / Proof
Over 2,000 recruiters have started here.
You’ll never write an advert in the same way again! What a great and easily digestible course! Love the set up and being able to do it at my own pace.
Alice Heffernan
Mitch and Jackie’s course helped us move our job adverts from boring job descriptions to engaging, focused copy. This has had a substantially positive impact on the candidates that apply (and don’t apply) for our roles.
Chris Downes
Since taking the copywriting course, my use of words such as ‘dynamic’, ‘innovative’ and ‘unparalleled’ has reduced 90%. On behalf of my target candidate audience, I would like to thank you.
Dan Wills
Questions / FAQs
Probably because you’re posting job descriptions rather than job adverts. Fixing that is the starting point for writing something people actually want to read.
If you want an ad that looks like all the others, yes. If you want one that stands out, you need to know what good looks like first — which also makes you far better at prompting AI.
No. Six months or six years, it makes little difference — less experience often means fewer bad habits to unlearn.
No. You just need to be unafraid of writing.
The other ways in / The rest