The Training | Everything
The Full Course.
The whole thing. From getting the brief right, through writing the ad, to the outreach — with your work marked along the way.
Price
£535
Time
~5–6 hrs + coaching
Format
Everything + 1:1
Acess
Lifetime
What it is / The overview
Everything I teach, in one path. It starts before the writing — with the brief — and runs all the way through to the messages you send to reach the people who aren’t on the job boards.
Taking the Job Brief, the full method from The Course, a real ad marked by me, and the outreach that earns a conversation. Briefing, writing, feedback and outreach — the complete picture.
Who it’s for
Recruiters who want the whole discipline, not a slice of it — from the hiring-manager conversation to the finished ads and messages.
Anyone who’d rather learn it once, properly, with their own work looked at. tired of hiring managers who think a job description is an advert.
What’s included
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Taking the Job Brief in full, plus the Copy Platform document.
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The Course — the complete method.
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A writing assignment and a one-hour 1:1 coaching session with me.
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Outreach — turning the brief into messages people reply to.
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Lifetime access throughout, to revisit any part.
The complete path, at a saving on buying the parts separately. Complete it and if you’re not satisfied, tell me within 30 days.
What’s inside / The syllabus
Briefing, writing, feedback, outreach.
01
Part 1 — Taking the Job Brief
Getting the conversation right · The 9 question categories · Surfacing why someone would want the job · The Copy Platform briefing document
02
Part 2 — The method
Context: ads versus descriptions · The reader’s point of view · The four-step formula (AIDA) · Attention, interest, desire, action
03
Part 3 — Your writing, marked
A writing assignment — a real ad · A one-hour 1:1 coaching session with me · What works, what doesn’t, what to change
04
Part 4 — Outreach
Turning the brief into messages · Email and InMail that earn a reply · Reaching people before the phone call
05
Throughout
Lifetime access to all materials, to revisit any part
The briefing mini-course, the full method, a personal coaching session, and the outreach — the complete path.
What people say / Proof
The whole discipline, in one place.
You’ll never write an advert in the same way again! What a great and easily digestible course! Love the set up and being able to do it at my own pace.
Alice Heffernan
Mitch and Jackie’s course helped us move our job adverts from boring job descriptions to engaging, focused copy. This has had a substantially positive impact on the candidates that apply (and don’t apply) for our roles.
Chris Downes
Since taking the copywriting course, my use of words such as ‘dynamic’, ‘innovative’ and ‘unparalleled’ has reduced 90%. On behalf of my target candidate audience, I would like to thank you.
Dan Wills
Questions / FAQs
The Personal Course is the writing method plus coaching. The Full Course wraps the briefing stage around it and adds outreach — the whole path, from brief to finished messages.
Yes — it’s priced as the complete path, below the total of the individual courses.
No. The Full Course contains them. It’s the one to buy if you want everything.
Yes. Work through it and if you’re not satisfied, let me know within 30 days.
The other ways in / The rest