The Training | The Practice
The Personal Course.
The Course, plus a real ad you’ve written marked by me — what works, what doesn’t, and what to change. Theory, then practice.
Price
£420
Time
~3 hrs + coaching
Format
Course + 1:1
Acess
Lifetime
What it is / The overview
Everything in The Course, plus the part that makes it stick: you write a real job advert, and I mark it. A one-hour, one-to-one session built entirely around your writing — what’s working, what isn’t, and exactly what to change and why.
Theory is covered by the course. This adds the reinforcement — practice and personal feedback.
Who it’s for
Recruiters who learn best by doing, and want their own work looked at by name.
Anyone wanting a small group booking with fewer than six delegates.
What’s included
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Everything in The Course, start to finish.
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A writing assignment — you write a new job advert.
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A one-hour 1:1 coaching session with me, built around your assignment.
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Lifetime access to the course materials.
Work through it and if you’re not satisfied, let me know within 30 days and we’ll sort it out.
What’s inside / The syllabus
Eleven chapters. Thirty-eight lessons. Then we talk.
01
Introduction
What’s in this course · How it works · Before you start
02
Putting job advertising into context
History & trends · Where most job ads go wrong · Job ads & job descriptions · Identifying & choosing key facts
03
Putting yourself in the reader’s shoes
The reader’s point of view · The Tegze study · Where people read ads
04
The 4-step formula
Introducing AIDA · Self-assessment
05
Grabbing attention
Headlines that stand out · Headline techniques
06
Maintaining interest
Structure · How people read online · Keeping interest
07
Generating desire
Support language · Facts and stories · Features into benefits
08
Prompting action
The call to action · Where it goes wrong · A sample ad
09
Trends in copywriting
Honesty & transparency · Copywriting advice
10
Conclusion
Using your new skills · Summary
11
What’s next
Practise your ad-writing — then bring it to me
The full course (about three hours), then a personalised one-hour coaching session built around an ad you’ve written.
What people say / Proof
The feedback is where it lands.
You’ll never write an advert in the same way again! What a great and easily digestible course! Love the set up and being able to do it at my own pace.
Alice Heffernan
Mitch and Jackie’s course helped us move our job adverts from boring job descriptions to engaging, focused copy. This has had a substantially positive impact on the candidates that apply (and don’t apply) for our roles.
Chris Downes
Since taking the copywriting course, my use of words such as ‘dynamic’, ‘innovative’ and ‘unparalleled’ has reduced 90%. On behalf of my target candidate audience, I would like to thank you.
Dan Wills
Questions / FAQs
It’s The Course plus practice and a personal one-hour coaching session with me, built around a real ad you’ve written. Theory, then reinforcement.
Yes — it’s ideal if you want a group booking with fewer than six delegates.
Yes — but only once you’ve mastered structure, style and tone of voice. That’s the foundation everything else sits on.
Yes. Work through it and if you’re not satisfied, tell me within 30 days.
The other ways in / The rest