The Road to Damascus

If you’re a recruiter and you’ve ever invested time, money (or both) in improving how you write, either through books or formal training, there comes a moment when you know for sure that the effort was worth it.

That moment comes the first time you get an email from a qualified candidate saying something along the lines of “I’m not really looking, but I saw your ad…”

That’s when you really know. That’s your Road to Damascus moment, if you ever really needed one.

Because if one person is saying it out loud, you can bet your bottom dollar plenty of others were thinking it.

Compared to most other forms of advertising, job ads are generally more limiting in their creative scope. That’s partly because it’s a form of advertising that requires the reader to be a certain kind of person to be eligible to buy what’s on offer.

But that’s also it’s distinct advantage over most other forms of advertising. Job ads only have to find one customer.

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