Words from the trenches.

After 2 decades in the recruitment profession, it is always lovely to be surprised by or reminded of what makes a great job briefing session. Do yourself a favour & sign up. Hiring success starts or fails at the job brief.

Job briefings are the foundation of any successful recruitment process, yet there is a severe lack of training and awareness on how to run them effectively. This course solves the problem. You’ll come away with a thorough and effective structure, plus a wealth of impactful questions to uncover key insights and benefits about the role. 

It’s easy to fall back into bad habits and this course was exactly what I needed as a refresher, and more. If you invest time at the start of the process and nail your brief, then you will make your life easier further down the hiring process. Most recruiters do not go into this level of detail and ask these sorts of questions. And the Copy Platform document at the end is great – it gives you a template to work with in the future.

I highly recommend this Taking the Job Brief course. There is something to learn for all levels of recruitment experience. It’s nigh on impossible to write a compelling ad or promote a role in your outreach without having taken a solid job brief.

I think this course is particularly valuable for newcomers into recruitment. It not only boosts confidence but also provides a comprehensive understanding of the crucial questions to ask clients when gathering new requirements. Even for senior recruiters, it’s a valuable refresher. It prompts us to revisit questions we might overlook in our routine and introduces innovative approaches to extracting more information from managers.

I really enjoyed this course. It will help me take detailed briefs and sell a complex role to candidates. It also gives you great questions to uncover information a hiring manager might not freely share with you.

I have seen a huge improvement in applications from relevant candidates. Also, now it takes me less than 1 hour to write a new job ad, whereas before it used to take at least 2 hours.

To say the Copywriting for Recruiters course changed my advert writing is an understatement. It completely transformed it! I’ve seen a significant increase in relevant applications ever since.

The course deserves tremendous praise. The content is great and it’s delivered in an easily digestible format. All of our staff do this training within their first month with us.

Over the years, I’ve attended a LOT of L&D programs/courses and they usually don’t connect with me the way this one did. Seriously the most valuable training course I’ve been on in years!

This copywriting course was a real eye-opener in understanding the underlying motivations that drive people to make career moves. Understanding the difference between a job description and a job advert is key to getting beyond the corporate jargon that people just scroll by these days. 

This copywriting course is one of the best I’ve come across in any type of category and I’ve been in training industry for 20 years before recruitment. It’s designed brilliantly and is very actionable.

After working in recruitment for nearly 20 years, I thought I knew a thing or two about marketing job vacancies. This course has taught me a stack of new information that I’ll be putting to immediate use.

After completing the course I’m more bullish about my job ad copywriting skills. Another benefit is the copywriting formula transfers so well to my LI invitations and EM/IM pitch content. For some reason I compartmentalized job ads and direct candidate pitches as if they were two entirely different content types.

Now, candidates regularly tell me they’re not active, but applied because it felt like the advert was particularly speaking to them. It’s not only helped my job ads, but also my emails, InMails and even text messages.

The MD of a company that I wrote an advert for said: ‘I’d apply for that myself’. Great course. It’s changed the way I look at marketing my jobs & myself.

Mitch and Jackie’s course helped us move our job adverts from boring job descriptions to engaging, focused copy. This has had a substantially positive impact on the candidates that apply (and don’t apply) for our roles.

We made 25% of our placements through adverts last year; a way higher percentage than we’ve ever recorded before. But I know we wouldn’t have made anywhere near as many placements if we hadn’t done the training. Thank you!

I’m now consistently getting better responses from my ad copy and there is no looking back. I’ve come to realise that it is possible to unearth great talent with good quality written copy.

This course really set me on my way to billing more. It also help me review how I communicated and interacted with people, not just via an advert but in person.

Working in niche markets such as DevOps and Cyber Security, I’d given up on job adverts and had convinced myself they didn’t work. Then I decided to do the Copywriting for Recruiters training course and have been converted.

Everyone on our team has done this course, as will all future employees too.